FMCG & Retail

Establishing profitable and scalable growth models in the age of the consumer experience is a significant challenge facing companies in the FMCG & Retail sector.

Valuing the experience of demanding customers to meet their volatile needs

Digital transformation has changed purchasing behavior in the Retail sector in which offline and online converge are evolving towards the “omnichannel” strategy.

Customers’ experiences must be consistent regardless of whether the channel is physical or digital i.e.brand, stores, concept stores, marketplaces, or e-commerce.

It must also prove to be fluid, whatever the purchasing process is. A customer needs to have the options to try a product in-store and then buy it on the internet (store-to-web) or select a product on the e-commerce website, and collect it in-store (web-to-store or click and collect), or even order a product online at the sales point (web-in-store). Web-based tools now make this kind of offerings seamless to deploy with automation built to manage them.

This new customer behavior makes it necessary to setup digital tools that integrate online and offline operations, manage logistics, and manage data into a single value chain.

Brams is committed to responding to these challenges by assisting clients with:

FMCG & Retail
  • Improving information processing system (big data, AI, IoT, tracing, tracking)
  • Redesigning the management of stock processes to prepare orders at negotiated prices and margins, while anticipating the cost of making orders along with logistics
  • Reorganizing a logistics model
  • Set up of a seamless experience for the customer

Case Studies

FMCG & Retail
San Miguel

Migration to the cloud consolidates growth of Argentine company

FMCG & Retail
Cotton Collection

Cloud is the new fashion for Cotton Collection: Sri Lanka’s première fashion retailer

FMCG & Retail
Mall of America

Mall of America enhances guest experiences with improved data through IoT cloud technology